What Is Search Engine Marketing? How To Rank Your Article? : ( know - @Get_To_Learn)

What is the SEO in marketing?

What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Search engine marketing is the practice of marketing of a business by using paid ads that are going to appear on search engine results pages (or SERPs).

Advertisers would do bidding on keywords that users of services Like Google and Bing when looking for particular products or services, which provides advertisers the opportunity to appear their ads alongside results for those search queries.

You can also play a crucial role in optimizing the search results for your article – helping people to find, read, and cite your work.

Some Common tips for increasing your article’s search engine discoverability

Check out our blog for more information on this and other topics.

SEO Process :

1. First Step is to Create a search engine friendly title

It should Include 1-2 keywords related to your topic

Keep your title short and keywords should be used within the first 65 characters of your title

Do Write a phrase from your title to the first or second sentence of your abstract

2. Optimize your abstract

Place important phrase and keywords in the first two sentences of your abstract

The first two sentences are normally displayed in search engine results Repeat your keywords 3-6 times

Don’t forget the purpose of your abstract is to express the key points of your research, clearly, and concisely

3. Use keywords throughout your article

Include keywords in your title (1-2), abstract (2-3), and keyword fields (5-7)

Incorporate keywords in your headings too.

Find specific keywords on Google Trends and Google Adwords keyword tools

Use keywords consistent with your field

If you’re unsure, check the words used in your field’s major papers

Let keywords should flow naturally and in a contextual way

Search engines do not like too much keyword repetition, which is known as keyword stuffing. It may ‘un-index’ your article,and making it hard to find it online

4. Be consistent

Do Refer to an author name and initials in a consistent manner throughout the paper

Remember to be always consistent with any previous online publications

5. Build links

Link to your article across your social media, networking, and institutional sites

The more in-bound links to your article, the more search engines like Google will value and highlight your content

Encourage colleagues to link to your article.

What are SEO tools?

SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet.