What Is Content Marketing? And Why It Is Important? : ( know - @Get_To_Learn)

Content marketing is a method of marketing in which the facts most consumers are now capable of completely ignoring the “noise” of the marketing efforts they are being exposed to on a daily basis.

It is a technique that includes creation of unique,relevant content that customers will find useful and valuable for them.

It is the art of creating connection with your customers without directly selling anything to them. Instead of simply selling your services and products to customers, you should provide information that can teach and help them something.

If you did everything correctly, you will be marketing without Breaking your customer’s trust and you could ultimately be rewarded with their business, support and loyalty.

What is the purpose of content marketing?

Content marketing is used for attracting and developing a targeted audience with the goal of creating customer engagement. 

Through using it, you should be aim to change and enhance your customer’s behavior toward your company in a positive manner.

If you will deliver valuable information regularly to your respective customers, It may result in gaining their trust and following.

Why is It important?

Rather than simply borrowing media, focus on owning it.

Enhancing your social media strategy.

Helping your SEO (search engine ranking and results), because search engines rewards businesses that publish unique and quality content.

It is a successful PR strategy.

It creates content which drives inbound traffic.

Some Examples :

Blog posts

Social media posts

Email

Newsletters

Photos: Instagram

Podcasts

Videos: YouTube, Instructional, Event

E-books

Webinars

Difference Between Content Marketing And Traditional Copy Writing ?

Content marketing uses blogs, podcasts, video, and social media sites as a vehicle and Copywriters write magnetic headlines, persuasive landing pages, and conversion-driven emails.

In any type smart online marketing strategy, Both works together.

Content marketing is being used as businesses today by almost 86% people.

Its not easy to find effective content marketing.

Marketing is impossible without great content

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy.

• SEO: Search engines reward businesses that publish quality, consistent content.
• PR: Successful PR strategies address issues readers care about, not their business.
• PPC: For PPC to work, you need great content behind it.
• Inbound marketing: Content is key to driving inbound traffic and leads.
• Content strategy: Content strategy is part of most content marketing strategies.