What Are Google Ads? And How Ads Work? : ( know - @Get_To_Learn)

What is AdWords and how it works?

Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

Is Google AdWords free?

Yes, Google Ads (AdWords) is free to use because you don't pay any fee for using the platform. There are tools under Google Marketing Platform from Google like - Search Ads 360, Display & Video Ads 360 etc. where you need to pay a certain fee based on your total spend for using the platform.

Google :

Google offers paid advertisements which used to appear in search results on google.com with the help of Google Ads. Display Network and Google’s AdSense program will help to appear Advertisements on other websites.

Below is one example of a Google search engine results page (SERP). There are two Parts of paid Google ads, one above the “natural” or organic links .

Display Ads, that is appeared on the Google Display Network is offered By Google The Display Network is a huge collection of outside and third-party websites that had partnered with Google and have agreed to serve Google ads. Google ads can easily targeted differently on the Display Network like it can be in text, image, video, or rich media format, and. This includes remarketing and banner ads.

How Ad Works?

The Google AdWords auction is more focused around keywords . Advertisers will have to choose a list of keywords for target which are relevant to their business offerings. The words which people like the most to use when searching for their product. 

They will then going to bid on these keywords and based on each bid how much they are willing to pay for a Google user for clicking on their ad. This bid, is merged with a Quality Score assigned by Google based on the quality of your proposed ad. And determines which Google ad should appear on the SERP. The advertiser pays a certain amount (the cost per click, or CPC) when a user clicks on the ad. 

You Can Calculate CPC OR Cost Per Click By The Given Formula :

What is the use of Google AdWords?

Google Ads (AKA Google AdWords) is the online advertising platform owned and operated by Google. It is also the largest and most widely used online advertising network in the world, and millions of businesses advertise online using Google advertising to reach new customers and grow their business.